Peggy Aycinena is a Freelance Journalist, Editor of EDA Confidential, and a Founding Partner of EDAMarket, hosted on GABEonEDA.

Newly launched, EDAMarket is a unique online community that offers opportunities for companies to broaden their reach and access to new and existing markets by leveraging existing promotional materials, including articles, whitepapers, viewpoints, blogs and videos.

Previously, Aycinena served as a Contributing Editor authoring EDA Weekly, in Play in EDA and EDA Nation, as Managing Editor of Visual Studio Magazine, as Copy Editor of Chip Design Magazine, and as Editor of ISD Magazine. Additionally, in a recent epoch she posted the odd blog here and there on EDADesignLine.com and EDACafe.com (Thursday's Child).

Aycinena's articles have appeared in print in IEEE Design & Test, Communications of the ACM, ISD Magazine, EETimes, Intelligent Enterprise, and numerous other publications as ghost author. Her articles have appeared on-line on ISD.com, EETimes.com, EEDesign.com, TechOnline.com, EDAToolsCafe.com, EDAVision.com, ChipDesignMag.com/edanation, SOCcentral.com, and ftponline.com.

Additionally, Aycinena is a seasoned panel moderator, appearing in recent years at DAC in San Francisco, Anaheim, and San Diego, DATE in Munich and Nice, DVCon in San Jose, SAME in Sophia Antipolis, edaForum in Dresden, and IP/SoC in Grenoble.

Aycinena has degrees in Biophysics and Electrical Engineering from UCB and SFSU, respectively, and studied control systems at Stanford while working at NASA. She roots for Cal at the Big Game.